The way influence is built is shifting rapidly, Curt Mercadante said in a post on LinkedIn.
“The way we build influence is being rewritten in real-time,” he wrote. “SEO is dying. AI is deciding what people see. Social media reach is shrinking.”
“In this new era, it’s not enough to get attention, you need attention that sticks,” he wrote. “You need Resilient Influence.”
Mercadante explained that Resilient Influence is influence that outlasts trends, gets surfaced by AI, earns trust through third-party credibility, and positions people as the go-to answer within their niche. He said traditional strategies like SEO and social media are no longer reliable on their own as platforms and algorithms rapidly evolve.
Mercadante has developed an updated framework to help people thrive in this changing environment. He introduced the Four Pillars of Resilient Influence: Authority Attention, Precision Positioning, Purpose Alignment, and Authentic Differentiation.
According to Mercadante, this roadmap can help public affairs agencies, small businesses, advocacy organizations, political campaigns, and nonprofits stay relevant, visible, and trusted.
Based in Phoenix, Arizona, Mercadante is a strategic communications consultant and founder of Pipeline Media Agency and ResiliencePR. He helps organizations build resilient influence by communicating the right message, through the right media, to the right audience. Mercadante has spent three deaces helping organizations, campaigns, and small businesses build authority and influence.
