Phoenix, Arizona-based public relations consultant Curt Mercadante said small business owners should focus on building resilient influence in a world increasingly dominated by AI-generated content and declining social media reach.
Tag: Curt Mercadante
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Curt Mercadante: ‘The way we build influence is being rewritten in real-time’
Mercadante has developed an updated framework to help people thrive in this changing environment. He introduced the Four Pillars of Resilient Influence: Authority Attention, Precision Positioning, Purpose Alignment, and Authentic Differentiation.
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Curt Mercadante: ‘Your message is your asset. Make it sharper. Make it stronger.’
Resilient communicators will shape the future by standing firm in clarity and truth, Curt Mercadante said in a LinkedIn post about how trust—not noise—will define effective messaging.
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Curt Mercadante: ‘Resilient PR isn’t reactive. It’s a system.’
“Resilient PR isn’t reactive,” Mercadante posted on LinkedIn. “It’s a system.”
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Curt Mercadante: ‘If you can’t control your own physiology, you can’t lead through a storm’
“The same principles that make you physically and mentally resilient are the ones that make you resilient in crisis communications,” Mercadante wrote in a LinkedIn post. “If you can’t control your own physiology—your breathing, your reactions, your ability to think under fire—you can’t lead through a storm.”
