Entrepreneur and Impact Theory founder Tom Bilyeu is urging aspiring founders to abandon outdated startup models and embrace a new, AI-driven approach to building businesses. In a recent LinkedIn post, Bilyeu lays out a three-day method for validating business ideas that drastically reduces time and cost—while increasing the odds of success.

“The old way to build a business,” he said, “meant spending months on research, building a full product, pouring thousands into marketing—and launching to crickets.”

Bilyeu’s alternative is a 72-hour feedback loop that leverages artificial intelligence to identify real-world problems, rapidly create and test minimum viable offers, and refine ideas based on user response. On Day 1, entrepreneurs use AI to identify urgent, painful problems their target audience is already trying to solve. On Day 2, they use AI to build a Minimum Viable Test (MVT), including naming, landing pages, and messaging. On Day 3, they push the concept to at least 10 real potential customers, collecting feedback and iterating in real time.

“Remember: you’re testing if people care, not building the full product,” Bilyeu emphasized.

He argues that AI now makes it possible to test 10 business ideas in the time it used to take to test one, eliminating the need for large up-front investments and long development cycles. The key, he says, is fast execution, customer validation, and AI-powered iteration—a process he calls “The Physics of Progress.”

Tom Bilyeu is the co-founder of Impact Theory and Quest Nutrition, and a prominent voice in entrepreneurship, mindset, and personal transformation. Through his content and community, he helps creators and visionaries scale meaningful ideas with speed, strategy, and clarity.