Entrepreneur and investor Tai Lopez shared a mindset shift essential for long-term success, encouraging his audience to root their drive in gratitude rather than entitlement.

“To make big money, you need to become hyper grateful that you even have an opportunity to create wealth,” said Tai Lopez in a post on X. “That’s where the energy will come from to keep you motivated through dark days. Kill your entitlement. Nobody deserves anything. Earn it. Gratitude.”

Lopez’s message echoes principles of stoicism and behavioral psychology: gratitude not only grounds individuals but also fuels perseverance. In high-stress environments like entrepreneurship, those who approach opportunity as a privilege rather than a right are more likely to maintain motivation during setbacks.

Recent studies have shown that people who regularly practice gratitude report higher levels of well-being, resilience, and goal achievement. The practice helps redirect focus from frustration to forward motion—particularly when success feels distant.

Tai Lopez is an entrepreneur, investor, and social media educator best known for his business mentorship programs and viral videos about wealth, knowledge, and lifestyle design. He teaches personal finance and entrepreneurship to millions of followers worldwide.