Entrepreneur and author Alex Hormozi delivered a candid reflection on the reality of achievement in a recent post, pointing out that the most critical phase of success is also the most overlooked.

“People only root for others at two times: First, when they’re at the beginning of the race. Second, when they finish,” said Alex Hormozi in a post on X. “Neither is when you need it. So, you have to master the middle. The boring, exhausting, soul-crushing middle. That’s where the winning happens. On your own.”

Hormozi’s message resonates with entrepreneurs, creators, and professionals familiar with the grind of long-term projects. The “middle” he describes is often where people experience doubt, burnout, and isolation—yet it’s also where resilience and momentum are forged.

Psychological studies on goal-setting and performance have shown that people are most likely to quit during this middle phase, when early motivation fades but results haven’t yet materialized. Mastering that period—staying consistent through tedium and fatigue—is what separates top performers from the rest.

Hormozi is the author of $100M Offers and $100M Leads and is known for his direct, practical approach to scaling businesses and building lasting value. He shares insights on business strategy, mindset, and execution with a large audience of entrepreneurs and growth-focused professionals.