In her latest blog post, Codie Sanchez emphasized the transformative impact of artificial intelligence on entrepreneurship and business ownership, urging readers to embrace AI as a tool for scaling their unique strengths.

“AI isn’t a wave. It’s a flood. You’re either going to surf it… or get swept the hell under,” wrote Codie Sanchez in the article.

She highlighted how AI tools, once considered novelties, are rapidly becoming essential infrastructure—capable of handling tasks ranging from personal reminders to creative content generation. This shift presents both an opportunity and a challenge: while AI can make individuals exponentially more capable, it also raises the bar for everyone.

Sanchez discussed the concept of “scaling yourself” through AI, referencing insights from Dara Ladjevardian, CEO of Delphi, an AI company backed by Contrarian Thinking. Ladjevardian noted that entrepreneurs often hit a ceiling when their personal capacity becomes the bottleneck. By leveraging AI to replicate their decision-making processes and expertise, business owners can overcome this limitation.

“Entrepreneurs aren’t as scared of AI,” Sanchez observed, “because they’re thinking about how to use it.” She concluded that the true power of AI lies in its ability to amplify human capabilities, stating, “AI scales the output. Ownership scales the outcome.”

Codie Sanchez is the founder of Contrarian Thinking, a platform that advocates for financial freedom through unconventional strategies, including small business acquisitions and alternative investments.