Excellence is about conscious intention, not perfection, author and speaker Bob Burg wrote in a blog post.

Urg“Excellence is not about holding yourself to an impossible standard of perfection,” Burg wrote. “But rather investing yourself consciously in everything you do with an intention of bringing your greatest abilities to the task at hand. It is to create a ‘habit of excellence.’”

Burg emphasized that cultivating excellence starts with mindset and consistency, not grand achievements or comparison. By viewing excellence as a habit instead of a destination, individuals can shift their focus to process, presence, and purpose in daily work.

The idea builds on Burg’s broader philosophy of intentional living and value creation, where success comes not from striving for flawlessness but from bringing deliberate care and effort into each action.

Burg is the coauthor of The Go-Giver series and a sought-after speaker on influence, business leadership, and communication. His work focuses on relationship-driven success and the principles of value-based excellence.