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Curt Mercadante is an agency owner and serial entrepreneur. He is co-founder of Accelerate Media Labs and Pipeline Media Agency, as well as Freedom Rising Enterprises. He has spoken to and coached entrepreneurs and audiences around the globe, and is author of the Amazon bestseller, Five Pillars of the Freedom Lifestyle.
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Curt Mercadante: ‘A resilient brand doesn’t speak to everyone. It speaks directly to the right people’

If a business leader asked for help building a more resilient PR presence, Curt Mercadante says his firm would follow a clear four-step process: define, interview, broadcast, and target. “Because a resilient brand doesn’t speak to everyone,” Mercadante wrote in a LinkedIn post, “It speaks directly to the right people.” The first step is identifying...

Bob Burg is a bestselling author and co-creator of The Go-Giver book series, which teaches entrepreneurs and leaders how to grow their success through generosity, authenticity, and value-driven service.
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Bob Burg: ‘Selling is now much more about creating compelling, differentiated value rather than being simply about features and benefits’

Bob Burg, bestselling author and speaker, emphasized a shift in how value should be communicated in modern sales. In a blog post on his website, he argued that effective selling today depends on the ability to deliver distinct, meaningful value beyond technical features.