Codie Sanchez argued that setting big goals forces clarity and action in an organization, while small goals invite drift and mediocrity. In her blog post, Sanchez outlined a practical framework for leaders who want to expand their ambitions and drive progress.
“Small goals? Your org drifts.
Big goals? Priorities sharpen. People step up. Or get out of the way.
Even if you miss — and you probably will — you land somewhere you couldn’t have reached playing it small,” Sanchez wrote in the post.
The post explains that individuals and organizations often underestimate the power of what Sanchez calls “uncomfortably big goals.” She recommends tying these goals to specific metrics and timelines, and anchoring them in a clear “why” to drive commitment.
Sanchez is the founder of Contrarian Thinking, a platform that encourages financial independence through unconventional approaches. She is known for her writing on business growth, acquisition entrepreneurship, and mindset strategy.
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