In a recent post, entrepreneur and investor Codie Sanchez distilled the key to long-term success in business and life into a simple principle: relentless forward motion.

“When all else fails, just keep moving,” said Codie Sanchez in a post on X. “If you can’t run, walk. If you can’t walk, crawl. This is the secret to business (and life).”

Sanchez’s message emphasizes that momentum—not perfection—is the real driver of progress. She argues that the ability to persist through adversity, even in small steps, separates those who eventually succeed from those who stall out when facing resistance.

The philosophy aligns with her broader work encouraging entrepreneurs to embrace imperfect action, build resilience through ownership, and reject the myth that success comes only from perfect conditions or grand leaps.

Codie Sanchez is the founder of Contrarian Thinking, a platform and community that helps individuals achieve financial freedom through business acquisition, ownership, and strategic investing. Her work promotes independent thinking and decisive action as antidotes to fear and stagnation.