Entrepreneurial Resilience

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Curt Mercadante is an agency owner and serial entrepreneur. He is co-founder of Accelerate Media Labs and Pipeline Media Agency, as well as Freedom Rising Enterprises. He has spoken to and coached entrepreneurs and audiences around the globe, and is author of the Amazon bestseller, Five Pillars of the Freedom Lifestyle.

Curt Mercadante: ‘A resilient brand doesn’t speak to everyone. It speaks directly to the right people’

If a business leader asked for help building a more resilient PR presence, Curt Mercadante says his firm would follow a clear four-step process: define, interview, broadcast, and target. “Because a resilient brand doesn’t speak to everyone,” Mercadante wrote in a LinkedIn post, “It speaks directly to the right people.” The first step is identifying a brand’s ideal client or...

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